Joshua Wilson, a former U.S. Army officer who served two overseas tours in Iraq and is currently senior executive officer of LMI, observes the importance of ventures that are able to build an easy button while working with the government.

He adds, “As opposed to some private-sector companies, which can get away with delivering value around some niche aspect of a larger problem where the government is still left to figure out how to solve that larger problem, or they offer some incremental cost savings…that
typically just isn’t enough to get them to jump through the hoops of bringing you into the federal ecosystem. Focus on problems that matter. And the easy button here is really unique to this market. The bottom line is not typically the biggest priority. It’s time to impact. You have to look at what the government needs, see what capabilities you are bringing to the table and how you can best meet those needs. And when everyone has the same mission in mind, the easy button approach really becomes a unifying concept to rally behind. Solving the government’s problems is really the biggest driver of who makes it and who doesn’t.”